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American LandMaster has a rich history in the off-road vehicle manufacturing industry. Formerly Brister’s Design & Manufacturing and Manco Powersports, both domestic manufacturers were founded almost 60 years ago and joined in 2007 to create a powerhouse company called American SportWorks. As champions in a variety of channels, Manco, Bristers and later American SportWorks pioneered many of the dealer and retail standards that exist today. In 2012 our ownership changed to Ambassador Enterprises, a for-profit philanthropic investment group. The Company decided to rebrand to American LandMaster to better align with our customers, and today we are proudly building our products for the glory of God and to make lives easier.




At American LandMaster, our belief is that we are called to build UTVs and Karts for the Glory of God. This outward focus leads to our vision of making life easier for our customers, our suppliers, our employees and our community. This vision is the basis for every decision that we make at American LandMaster. Our mission to reach this vision is accomplished by an intentional effort encompassing three key pillars; our people, our commitment and our care.

We believe that to grow a business we must grow our people; in our hearts, our heads and our hands. We believe that relational effectiveness drives organizational results and thus each team member embraces three key character traits; being humble, hungry and people smart. We set high expectations of ourselves and will challenge and affirm each other when opportunities arise. We encourage an environment that allows each team member to be assertive and cooperative so that we always get the best ideas on the table and, ultimately, into our vehicles.




We are committed to three returns; the building of God’s kingdom, the improvement of mankind, and delivering financial sustainability. We use our growth play book as our strategic plan. We aspire to be “market driving” – to know our customer’s needs even before they realize what they are, and to be “customer driven” – that their voice is all that really matters. Continuous improvement is at the forefront of our efforts each day as we strive with a sense of urgency to always be right and fast.

We care by supporting our team as well as offering local, regional and, eventually, global outreach where we can intentionally serve in our community by using our time, talent, treasure, testimony and temperament. We are always seeking new ways to partner with our community to help those that are less fortunate so that they can live more fulfilling lives.

We believe that trust is the foundation for everything we do at ALM; our trust in each other and our trust in the Lord. It is how we work better together, it’s how we get the right ideas on the table, it’s why we are comfortable challenging each other and it’s why we know that we will succeed at American LandMaster.



Pat Morello joined the American LandMaster team in August 2016. He is the President and CEO and is responsible for optimizing the financial, cultural, and eternal returns of American LandMaster’s current operations. American LandMaster is an affiliate of Ambassador Enterprises. Ambassador Enterprises is a for-profit, philanthropic equity firm.

Prior to joining American LandMaster Pat was the GM of a Small & Specialty Motor Business, headquartered here in Fort Wayne, Indiana. During his 27 years with General Electric, Pat held a succession of sales, commercial, and business leadership roles in both Electrical Distribution and Motors Business units.

Pat received a BS in mechanical engineering from Michigan State University and successfully progressed through two of three executive-level training immersions while at GE. In the community, Pat serves on the Executive & Capital Committees for Junior Achievement in Northern Indiana.

Outside of work, Pat loves spending time with his family, hanging out at the lake, and using his Landstar 550 to do more of the first two – “it truly makes my life easier so I have more time for the fun stuff in life”!

When asked what “making life easier” means to him, Pat responded “this really is our central idea. It’s what guides us when no one is around. Making your life easier is based upon the great commandment to love your neighbor as your self. When you are always trying to make someone’s life easier it means you see that person as someone like yourself, and not an object. The beauty is that person could be an employee, a customer, or a supplier – anyone whose life we interact with on a daily basis.”



Director, Sourcing & Material Procurement



Director, Manufacturing



Director, Engineering



Director, Human Resources

"Making Your Life Easier"