I recently read the book Start With Why by Simon Sinek. In my opinion, the book can be summarized with this one powerful quote:
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
Here at American LandMaster, we continue to spend a lot of time asking ourselves WHY. Why do we do what we do? What do we really believe? And, we’ve found the answers from our customers. Customers from around the country who write us, call us, email us and tell us their stories. Let me share just a few with you:
Jeff from central Georgia wrote to us to tell us about his new LANDMaster Crew. Jeff lives on a country home situated on five acres of wooded land. TheUTV initially appealed to him because of the value. Jeff said he looked around locally and the nearest competitor was over $3,700 more. But, now that he owns his UTV it means a lot more to him. Jeff’s not the only one in his family who loves his UTV.
Jeff has an autistic child / young adult who lives at home. Now, every day when he comes home from work, his son “is in the back seat, buckled in, wanting to go to the goods.” Needless to say, he’s glad he bought the UTV. Jeff says “we have been having a blast… We are playing in the mud and going through the creek.”
Jeff and his autistic son couldn’t be happier. And, we couldn’t be happier either. This is why we do what we do.
One more story comes to us from Oceanwood Camp and Conference Center. Oceanwood is a Christian Camp & Conference center located in Maine, adjacent to the beautiful Atlantic Ocean. They are a warm, friendly, and fun destination where lives are transformed and hearts are renewed. Their community and culture are built on Christian human values, and they are welcoming of everyone regardless of their race, physical ability, gender, sexual orientation/identity, or creed.
Located in northern Maine, Oceanwood gets a lot of snow. And, running a fully functioning horse training grounds on camp, they have a lot of work that needs done. We were thrilled to partner with Maine-Ly Small Engines to perform the setup and delivery.
The end result was providing a much needed utility vehicle to a camp that spends all its time giving to others. We’re thrilled to play a small part in helping make their jobs easier! This is why we do what we do.
A final story comes to us from Michael in Tennessee. Michael is a 62 year veteran. As a result of his service to our country he has limited mobility and needed a way to get around his small farm. He was drawn to American LandMaster because of the value and that it is made in the USA! But, he found that the UTV did even more for him – it allowed him to continue his outdoor, active lifestyle and function around his farm. It made his life easier.
And, we’re thrilled that we played a small part in helping a Veteran continue to live his life outside! This is why we do what we do.
What about you? What’s your why? How does your UTV play into your why? We’d love to hear your story. Share it with us below.